Smartphone Market Share in India 2020 - Detailed Analysis

Smartphone Market Share in India 2020 – Detailed Analysis

Indian is very important country for smartphone companies like Samsung, Xiaomi, Apple, Oppo, Vivo, Realme (except Google). The sales of mobile devices is increasing very rapidly in Indian smartphone market and every company tries to achieve major portion of smartphone market share in India.

According to a report, the total number of mobile phone shipments was 36.8million in Q2 2019. Due to this, every mobile brand tries to launch their new mobile phones in India first. According to a report by counterpoint, the total number of smartphone shipments in 2019 were 159 Million (16 Crore) and this sales are increasing constantly.

Talking about the smartphone market of other countries, the sales of mobiles is declining and on the other hand Indian smartphone market is progressing. So let’s know in detail the mobile market share in India. We’ll also discuss the reason of the success of the smartphone market of India.

Indian smartphone market share in 2020

Indian smartphone market share in 2020
Pie Chart of Indian smartphone market share in 2020

In the beginning of 2020, Vivo beats the Samsung and became the second brand to have maximum share of mobile phones. Xiaomi is still no.1.

The smartphone brand that is progressing very rapidly is Realme. Since this brand had launched Realme 1, it becomes a huge headache for Chinese brands like Xiaomi, Oppo and Vivo and now Realme is the 4th brand to have maximum no. of smartphone market share, followed by Oppo.

Every popular brand like Samsung, Xiaomi, Oppo, Vivo, Realme have increased their market share. So the question arrives that which smartphone brand is loosing? Well there is a great decrease in the market share of small brand like Micromax, Lenovo, Carbonn, HTC, BlackBerry and many more.

These brands remain unsuccessful because they do not change the specifications of their products. With the Jio revolution, many people started using internet and from internet they started searching best smartphone at a particular price range. Xiaomi started providing value for money smartphones and due to this reason Xiaomi became the no.1 smartphone brand in India.

Smartphone Market share in India (%)Quarter1 2020
Xiaomi 30%
Vivo17%
Samsung16%
Realme14%
Oppo12%
Others11%
Total100%
Source: Counterpoint Research

Premium Smartphone Market share in India

Premium Smartphone Market share in India
Pie Chart of Premium Smartphone Market share in India

In the premium smartphone market of India, only three companies are dominating in the premium smartphone market of India and these are Samsung, Oneplus and Apple. This mobile market includes the phones that has been priced at 40,000 and above. Around 5-6% sales of mobiles in India is taking place at the premium smartphone market.

Apple is selling due to its brand value, Oneplus is selling due to its value for money smartphones and Samsung is selling due to the trust of people.

Premium Smartphone Market share20192020
Oneplus 35%37%
Apple22%30%
Samsung23%26%
Others20%7%

Oneplus: The mobile company that is progressing very fast is the Oneplus, its been almost 5/6 year since Oneplus has entered in India and from the first launch of Oneplus 1, Oneplus became viral in india. In the starting, Oneplus used to provide mobiles at the price segment of 20,000 rs. but as Oneplus grew up, the price stated rising and now Oneplus is one of the biggest tech company. And now in 2020, Oneplus will launch their new mobile phones – Oneplus 8 and Oneplus 8 Pro.

Apple: Apple ranks first in Indian premium smartphone market. The total (premium segment) market share of Apple is 75.6%. The reason of this is given below.

You already know how expensive the Apple iPhones are and the prices of these devices are also higher than the U.S. price. Not only this, some features of Apple like Apple pay doesn’t work properly in India. But still people are buying the Apple phones because Apple is a status symbol and have high brand value in India. If a person doesn’t need any Apple features like Apple pay or Face ID and still he/she is buying an Apple phone, it can be said that this is only for show off.

Samsung: The mobile phones of Samsung are less price if compared to Apple. Like Apple, Samsung also has a high brand value in India because Samsung us an old company and people have trust on Samsung. But Apple is a status symbol and thats why Apple is on second position. Samsung spent money on TV and newspaper advertisement to increase their sales. After launching Samsung Galaxy S10 series, Samsung had become the no.1 brand in the premium smartphone market of india.

Trend of Smartphone Market Share in India (2016-2020)

Overview of Smartphone Market Share in India (2016-2020)
Overview of Smartphone Market Share in India (2016-2020)

There are two categories of people, who are buying these smartphones.

  1. First is the people who have feature phone and they want to upgrade to a new mobile phone. There are many people who have feature phone in India. Due to this, the budget segment of Indian smartphone market is one of the fastest growing market.
  2. In the second category we have the people who have a smartphone and they want to upgrade to a new smartphone to use some extra and new feature. According to a report the smartphone changing cycle of Indian users have reached to 6 months. Means, these people (not all) are changing their smartphone after every 6 months.

Reason of Succes of smartphone brands in India

The main reason of success of Indian smartphone is the revolution of Jio (2016). After the launch of Jio, people started moving on to the 4G mobile phones to use the free internet. Due to this the smartphone market and the internet users increases rapidly. Also there are some popular smartphones which leads to an increase in purchasing of new mobile phones. The list of that smartphones has been given below.

(1) Best selling smartphones of Xiaomi:

Best Selling Xiaomi Mobile PhonesLatest Price
Xiaomi Redmi 6a₹5,380
Xiaomi Redmi Note 5 Pro₹11,970
Xiaomi Redmi 7a₹5,999
Xiaomi Mi 8 Pro₹14,872
Xiaomi Redmi note 7₹7,399
Xiaomi Redmi Note 7 Pro₹10,999
Xiaomi Redmi Note 8₹12,499
Xiaomi Redmi Note 8 Pro₹14,872
Pocophone F1₹19,999
Xiaomi Redmi K20 series₹21,999

2. Best selling smartphones of Vivo:

Best Selling Vivo Mobile PhonesLatest Price
Vivo V15₹21,990
Vivo V15 Pro₹21,099
Vivo V17₹24,990
Vivo V17 Pro₹25,900
Vivo Z1 Pro₹13,990
Vivo S1 Pro₹16,990
Vivo Y91₹9,990
Vivo Y19₹14,990
Vivo Z1x ₹16,990
Vivo U20₹12,994

3. Best selling smartphones of Samsung:

Best Selling Samsung Mobile PhonesLatest Price
Samsung Galaxy M10₹9,290
Samsung Galaxy M20₹11,447
Samsung Galaxy M30₹11,366
Samsung Galaxy M30s₹15,500
Samsung Galaxy A50₹15,899
Samsung Galaxy A50s₹18,570
Samsung Galaxy S10e₹47,300
Samsung Galaxy S10₹57,800
Samsung Galaxy S10+₹71,550
Samsung Galaxy Note 10+₹84,200

4. Best selling smartphones of Realme:

Best Selling Realme Mobile PhonesLatest Price
Realme 1₹10,999
Realme 2₹9,990
Realme U1₹12,334
Realme C2₹6,499
Realme 5₹9,999
Realme 5 Pro₹13,999
Realme X₹17,999
Realme XT₹16,999
Realme X2₹17,499
Realme X2 Pro₹29,999

5. Best selling smartphones of Oppo:

Best Selling Oppo Mobile PhonesLatest Price
Oppo F11₹14,990
Oppo F11 Pro₹16,990
Oppo A5₹10,590
Oppo A9₹16,490
Oppo K3₹23,990
Oppo Reno 2₹38,990
Oppo Reno 2Z₹22,990
Oppo Reno 2F₹38,990
Oppo Reno 3 pro₹27,240
Oppo Reno 10x Zoom₹38,990

Some Interesting Facts About Indian Mobile Market

Indian smartphone market is the second largest smartphone market in the world and on the first place is the China. But keeping in mind the rate of growth of Indian market, it will soon become the first. According to some stats, the growth rate of India smartphone market 7%. Due to this, the sales of Realme was increasing at the rate of 255%, Xiaomi 70% and Vivo 76%. Also there are some important facts and events about Indian mobile market that you should know.

India to become no.1 smartphone market: As you guys already know that China is no.1 smartphone market in the world but soon India will surpass China. The smartphone market of India is growing very rapidly and the no. of mobile phone users are also increasing in India.

India Surpassed the USA: In the January 2020, India surpassed the USA and became the second largest mobile market in the world, (China is on no.1). The total no. of smartphone shipments of Q4 2019 was 152.5 million. Now USA is on third position in terms of smartphone market share.

Vivo beats Samsung: Samsung is a big Korean smartphone brand which is very popular in India and Oppo or Vivo are considered as a smaller brand than Samsung. But it is completely false because in the 4th quarter of 2019 Vivo veats Samsung in the offline market in terms of mobile phone sales. The market share of Vivo was 10% in 2018, which had increased to 21% in 2019. The market share of Samsung was 20% in 2018 and this had declined to 19%. Now Vivo is on the second place and Samsung is on third position.

Trend of Smartphone market in India (2019)

Smartphone Market share 2019Q1Q2Q3Q4
Xiaomi 29%28%26%27%
Samsung24%25%20%18%
Vivo12%12%17%21%
Oppo7%8%8%12%
Realme7%9%16%13%
Others21%18%13%8%
Total100%100%100%100%

Xiaomi: Xiaomi owns no.1 place in the Indian market of Indian from the last quarter of 2017 to now. The smartphone market share of Xiaomi was 27% in 2019. The smartphone market share of Xiaomi has decreased by 1% as compared to 2018. Talking about some popular mobile series of Xiaomi, its no.1 series was Redmi Note series. These smartphones was selling in very high amount which leads to an increase to the mobile market share of Xiaomi. Also Redmi Go and Redmi 6 devices was also selling in high numbers.

Vivo: In 2019, the smartphone market share of Vivo was 21% and year on year growth of Vivo is 31%. The mobile phones of Vivo is popular because of heavy marketing of Vivo. The no. 1 selling series of Vivo is V seires. In online market, Vivo had launched the devices like Vivo Z1 Pro and Z1x which was providing very good specifications at a very cheap price. In the meantime, Vivo is focusing on the smartphone segment of 15,000 – 25,000 rs.

Samsung: The smartphone market share of Samsung in 2019 was 18% means, Samsung is doing very well. Also, the mobile phones of Samsung is becoming more popular. In the starting of 2019, Samsung launched its M series, which was only available for online smartphone market. After this Samsung revived its A series which the the major reason of success of Samsung in 2019. Galaxy A series is the most popular series of Samsung. In this series you will get phones from 10,000 to 50,000 rs. and this series was specifically designed for offline smartphone market.

Oppo: Oppo’s smartphone market share in India in 2019 was 12%. The A and F series of Oppo was very popular in the offline smartphone market of India. The reason of this, is the heavy marketing like Vivo. Also in 2019, Oppo had launched their Reno series which became popular due to its cool features like shark fin camera and 5X zoom.

Realme: The smartphone market share of Realme was 13% in 2019. In 2019, the year on year growth of Realme was 602% as compared to 2018. The main reason of this is, Realme was offering very good smartphone at very cheap prices. Realme was constantly launching very good mobile phones. Also, Realme is giving more priority to Indian smartphone market.

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