iPhone 11 was the best selling smartphone of Q1 2020

Omdia is back with its full report on global smartphone sales and according to that, the iPhone 11 was the best selling smartphone of Q1 2020. This is the champion of the global sales of first half of 2020.

Last year, it was the iPhone XR and this time it’s the successor, the iPhone 11 with almost 10 million more units being sold than the iPhone XR. It’s also worth noting that there is no Galaxy s flagship phone in the list anywhere which is kind of alarming.

To be honest, this year Samsung took some really insane decision, their pricing went to the sky with the Galaxy s20 series starting at $1000 all the way up to $1400 with their S20 ultra model.

Global smartphone shipments of Q1 2020 (Credit: Omdia)
Global smartphone shipments of Q1 2020 (Credit: Omdia)

Then some even more dumb decisions like launching a plastic flagship phone for the first time since Galaxy note 4. Yes I’m talking about the Galaxy Note 20. Its price is $1000 which is clearly a phone which should have been launched for $700 price.

But samsung is scared to cannibalize the sales of its ultra model. But guess what? Even with the cheaper iPhone 11 and the iPhone SE ; the 11 Pro Max and the iPhone 11 Pro, both models made it to the list.

The only samsung phone in the list is the Galaxy A51. If we look at the Omdia list from 2018, the last time we had a flagship Galaxy s series phone in the list was when Samsung launched the Galaxy S9 and S9+.

I have to say the Galaxy S9 series was really good but now Samsung will not be updating those phones to Android 11. Despite the hardware being so good, the S9 family will not be seeing any new update.

How iPhone 11 became the best selling smartphone of Q1 2020?

So again in 2020, a phone with a notch and LCD screen is the best selling phone globally. You might be thinking how that is possible and I think it’s only because of three main reasons where most consumers kind of pay attention to.

First up is the price, then the flagship cameras and finally the flagship processor.

You see not everyone is interested in buying the ultimate 11 Pro or Pro Max flagship phones. There has to be a middle ground flagship phone that has those core flashy features.

But at the same time, it has to have a really attractive price. Apple took this concept to an even more affordable level with the iPhone SE 2020 and as you can see it has already made it to the list.

Guys it’s all about the game of value. Apple were the first one to touch the $1000 mark with their iPhone X and everyone thought that in the future the pricing will go way beyond.

But they actually kind of stayed at that level whereas other brands jumped way more.

Apple knows it which is why they are literally doing everything they can to keep the starting price of the iPhone 12 5G series at $699, similar to the iPhone 11.

If you look at the rivals, their pricing has gone way up compared to the previous generation all because of 5G, knowing that there are several countries out there who don’t have 5G connectivity.

Yet we have to pay the same amount for the features we can’t really take advantage of. So now apple is the giving cheaper flagships this year. We’re looking at 4 iPhone 12 models with the starting iPhone 12 being the most powerful compact flagship on the market.

There is no competition at all, no android brand is interested in making compact flagships anymore, which is why it’s gonna be a very easy win for apple. I won’t be surprised if the iPhone 12 again becomes the best selling phone globally.

Because of the current success, Apple is coming strong with reported orders of 75 million units of the iPhone 12 5G series with eventual expectation of shipments more than 80 million units.

Now I want to know what do you think? Which should be the best selling smartphone of Q1 2020? Let me know in the comments.

Leave a Reply